It is always a joy, being able to give a company a new design identity. This joy is even higher when this company’s profession happens to be entertainment. The EMPORE is such a company. Set in North Germany, less than an hour South of Hamburg, this mid-size town’s theater is standing strong amid its large neighbor’s cultural landscape.
The EMPORE wanted to relaunch its appearance without completely reinventing it. We found a color code and communication strategy that was warm and welcoming, promising customers a great time with quality entertainment. It strongly displayed their traditional roots, but on the other hand paved the way to a younger target group. We created a website that was inviting and led to an unprecedented number of new season ticket subscribers. Being a small enterprise, the EMPORE proved to possess an enormously large understanding towards what a redesign means. Season schedule book, exterior and interior followed the new idea and is still in progress.
The company was able to extend their business considerably throughout the fist year of changed appearance and stands out in national competition
Job: EMPORE CI redesign and ticketing website relaunch
Client: EMPORE Buchholz, Germany
Year: 2008
Agency: self
Role: Communication concept, Design
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