BMW China hosts a yearly event to promote their 3 series models – The Mission 3 experience. Over a number of weekends, up to 80 are put through a unique hands-on driving experience.
We developed a website concept that resembled a futuristic secret agent briefing. The user took on the role of the agent and watched a secret service hostess drawing transparent floating interfaces into plain air which were interactive and detailed the locations, dates and tasks.
Viewers were required to press an “Accept mission” button to register for the event. We collected the largest amount of registrations ever made for this event.
Job: BMW Mission 3
Client: BMW China
Year: 2009
Agency: Interone China
Role: Visual Concept, Design
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