Canon came to us and asked for a refresh of parts of their website as a first step in a longer relaunch process. A design facelift for their CSR section and homepage as well as a database-driven template structure for their product range. The task didn’t sound as challenging as it turned out to be. But with thousands of products and a near endless variety of different types of product pages this demanded a high level of expertise.
We created a complete relaunch concept which I cannot share at this point, because it’s launch will be spread over several phases. For now you will find a streamlined version of the previous homepage and a face-lifted CSR section. Both keep closely to the pre-existing structure and hint at the things to come.
Job: Canon China Homepage relaunch
Client: Canon Asia
Year: 2009
Agency: Interone China
Role: Design Concept for intermediate relaunch
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