The BMW is an incredibly successful brand. Their line of cars keeps growing by the year and the variety of chassis / engine combinations are almost unlimited.
What is great for fans of the brand on one hand might constitute a difficulty for those who are not yet familiar with Z4, X6 and the like. We developed an interactive car finder, called the BMW car comparison. A RIA application, conveniently reachable from anywhere in the BMW China website.
Users can compare up to three model packages and see their difference in image and text down to the very tinyest details. Lastly, a selection of links and downloads take them further into the website and to the model of their desire.
Job: BMW Car comparison
Client: BMW China
Year: 2009
Agency: Interone China
Role: RIA Flash Developer
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