It’s that time of the year again. The automotive world comes to Beijing and proudly displays their most recent achievements and products.
We all know this kind of event, it is usually packed with people and visitors have no overview whatsoever. Consequently, most car brands create a small guidance for their customers – what to see and where to find it.
When BMW asked us to create this years motorshow webspecial, we developed the idea of using the browser window as a transformable space. The concept sounds almost too simple: Nothing but content, the content IS the webspecial.
Upon start, the navigation floats before your eyes likes a large mobile. Clicking an item dives into that typographic link. It opens up a room with the specific car centered as the sole hero, surrounded by secondary content. The labels of the content and the images of the cars are all that counts.
Job: BMW Beijing Auto Motorshow 2010
Client: BMW China
Year: 2010
Agency: Interone China
Role: Design lead, concept
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