You know it and I know it. But the general public in China doesn’t know it yet. And that’s the possibility to buy a car without the cash at hand. MINI China started a campaign to introduce it’s financial services to the Chinese customers.
We took on this classically dry subject with the right kind of MINI humor and turned it into something fun. Sure, we all have lots of dreams in our lives, but the only sensible dream to pursue is getting a MINI. And this web-special will tell you how in three entertaining narratives.
ยป Link to the website

Job: MINI Financial Services
Client: MINI China
Year: 2010
Agency: Interone China
Role: Creative Lead, Design, Concept, Animation
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