BMW wanted to create interest for a special event which was going to introduce the carbo fiber roof M3 to the local market. We created a 2min. viral video for them, featuring three modern gladiators. Called by the beast inside they meet for a competition of strength. The video was shared to video platforms.
The public was invited to apply for joining this competition which took place in late May 2011. It involved driving several BMW M vehicles, challenging their own inner beast.
Job: BMW M Gladiator Event / M3 carbon fiber roof introduction
Client: BMW China
Year: 2011
Agency: Interone China
Role: Creative direction
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