We all know HILTON hotels. They have been around for decades and their company history is quite interesting. But did we know that HILTON actually has quite a few of the world’s most wonderful holiday location resorts?
Our client saw the need to launch a campaign for letting people know about this. We created a 16 week campaign, sending four renowned Chinese bloggers to far away places. For two weeks they would write about where they are and upload pictures to give people a wonderful insight to the destination. The resulting reports and pictures had a tremendous credibility and effect on the followers who know the bloggers well.
Though in text and image it was hinted, the places were never unveiled in the series of articles and updates. Readers could head over to the campaign website though and search through the property list of HILTON, comparing images and try to identify the blogged-about resort. It goes without saying that participants could win a stay at these hotels. Jealous.
Job: Stay Hilton go everywhere campaign
Client: HILTON China
Year: 2011
Agency: Interone China
Role: Creative direction
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