It was finally time to launch the second phase of Canon China’s relaunch. It included a noticeable change in design, and for the first time in many years a beginning change of structure.
The concept of the design follows Canon China’s brand claim ‘delighting you always’ and is much more service-oriented. Clean, modern and Japanese space and line dividers leave room for product presentation and help with the orientation of the eye. A new and stringend color code further enhances easy orientation and comfort.
Job: Canon China relaunch phase 2
Client: Canon Asia
Year: 2011
Agency: Interone China
Role: Creative Direction
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