You want it short, I get it. So basically the bottom line is : I’m a cool dude doing great stuff. There you have it. Now carry on.

Not enough? You prefer the longer blabla, do you? In this case you must be a concepter, copywriter or just be extremely bored. Or maybe you’re actually interested. Who knows?

Anyway, being in the digital media business for over a decade, I’ve seen it all and done quite a bit of it too. But do I get tired of it? Well, don’t we all do once in a while? But despite the fact that everyone is acting like they’re working in an endlessly entrenched economic sector, we are all still kids in our profession. That in turn generates fresh energy over and over again. We are trying to find out what these pixels which we stare at each day actually mean. And what they can do for us. Or is it us who have to do something for them? We might have to at one point in the future.

Maybe we will never know. And in other news, the world is still turning.

I started out as a print designer, got my mouse-fingers onto the web, CDs and DVDs. I directed my own little agency for a few years, did concept work, wrote large text scripts and did client consulting in many countries. I focused on design again, switched from there to Flash development and back. And right now I am spending my days in China as an executive creative director. Would I be able to answer the question what the pixels mean? Not at all. Heck, I couldn’t even define what exactly my profession is. I feel I have just started to look at these pixels and the past years have taught me one thing: you never know what lies ahead. But finding that out is an interesting journey.

So it’s possible we really never will have a clear mind about what they mean. We change the way we treat those pixels too often to know. But one thing is for sure – no matter how often we believe we have come up with breakthrough ideas and new technologies – in the end we are in the business of entertaining and fascinating people.

So the tools might change, but the underlying principles stay the same. People love flashy toys, but only real content will reach them in the long run. Whichever way you may turn that pixel.

Now isn’t that just mindblowingly philosophical?